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Lauder Campaigns for Breast Cancer Awareness

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By: TOM BRANNA

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The Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) embarked on what it called an unprecedented online marketing campaign in partnership with leading media companies and web destinations to connect with new and younger audiences to heighten the awareness of and the education about the importance of the early detection of breast cancer. The beauty giant partnered with social media and networking platforms such as TotalBeauty.com, Brickfish, Slide, Yahoo! Shine, Drive PM Networks, R...

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